The question remains as to how well a car company can maintain demand and service its heavy borrowing and capital requirements. in order to adapt quickly to the changing consumer needs.ĭue to its wide market coverage, Volkswagen has benefited from government incentive schemes around the world. In the meantime, Ford pushed forward its plans of introducing European compact models like the Fiesta to the U.S. The move to green will take a long time and it remains to be seen if the consumer can be convinced that this is more than just greenwashing. By 2012, it plans to produce at least four high-mileage vehicles that will use the newest forms of battery technology in a family of hybrids, plug-in hybrids, and battery-powered vehicles. Despite its embattled business, Ford courageously launched one of the most aggressive vehicle electrification programs in the industry. Unlike Chrysler and GM, it was able to avoid filing for Chapter 11. calls a “global, green, high-tech company.” Like the other Detroit “Big Three” it was forced to restructure its brand portfolio by selling weak brands, but did not succeed in finding a buyer for Swedish carmaker Volvo. It hopes to become what Chairman William Ford Jr. The huge numbers of visitors to its recently opened brand temple, the BMW Welt in Munich, is evidence that BMW continues to fascinate consumers.įord has seen revenues decreasing, despite early efforts at reinventing itself. With its ConnectedDrive concept, BMW pushed another forward-looking innovation, converting a car into a mobile communication platform to enhance safety, convenience, and service quality. Its EfficientDynamics initiative, which includes gadgets like Brake Energy Regeneration or High Precision Injection, turned out to be a sales boost with more than one million vehicles sold worldwide. The Bavarian carmaker still carried on with its strategy to build highly efficient cars that promise joyful driving, and to fill niches with innovative vehicles like the large X6 Sport Activity vehicle and the 5-series GT. Its dip in profit was mainly attributed to the high costs to cover risks on used car resale prices and the softening demand in the economically troubled U.S. BMW remains relatively healthy even though revenues decreased about five percent this year.
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