“She is just really down to earth,” added Eisenbud. “She’s got such a cool energy about her … She’s got charisma. Wersland has been struck by Anisimova’s poise and maturity at such a young age. Outdoor fitness □ /4nJVg42EGY- A May 29, 2020 The partnership is all about educating people about the product and promoting the brand, which Anisimova, who has been using Theragun for years, will do through her social media channels. Searching for a way to help him deal with debilitating pain following a motorcycle accident in 2008, Wersland invented a percussive massage therapy tool called Theragun, which uses frequency to alleviate sore muscles. It’s amazing seeing how many people have been working so hard to fight this and be in this together ⬇️ /FBYPMTDlub- A March 21, 2020 This has caused so many people their lives, health, jobs, etc. Sending my love and prayers to anyone who is struggling and reading this. And that’s not the only reason that we chose to work with her it was this well-rounded approach to things.” Jason Wersland, founder and chief wellness officer of Therabody, told CNN Sport. “She is an up-and-comer, and we want to be able to support her,” Dr. READ: Maria Sharapova’s complicated legacyĪnisimova’s presence on social media was one of the reasons Therabody was keen to start working with the 18-year-old. Clive Brunskill/Getty Images North America/Getty Images Social media offers a big opportunity to develop Anisimova's profile, according to Eisenbud. It’s all about what we’re doing on social.” That’s a big difference … The brands want different things. “When Maria won in 2004, there was no social media, and now there is. “Certainly, I think there is not a cookie cutter I don’t think maybe necessarily what worked for Maria or Li Na will work for Amanda,” he said. But I have my own thing going on,” she added.Ĭreating “Brand Maria Sharapova” isn’t a blueprint for marketing future stars such as Anisimova, Eisenbud said. “Maybe I’ll create my own lines or something I am interested in. “I have my own brands that I have signed with and I am really excited to produce some things,” said Anisimova, adding she always runs business decisions past her older sister, Maria Egee, a former tennis player who has become a successful Wall Street banker. Julian Finney/Getty Images Europe/Getty Images ROME, ITALY - MAY 16: Maria Sharapova of Russia in action against Dominika Cibulkova of Slovakia during day four of the Internazionali BNL d'Italia 2018 tennis at Foro Italico on in Rome, Italy. With both Nike and Gatorade looking to boost their female athlete roster, and Sharapova and Williams nearing the end of their careers, the timing of Anisimova’s rise couldn’t have come at a better time, according to Eisenbud.Īlthough he dismissed media reports in October suggesting the Nike deal was worth $100 million, Eisenbud said it was “probably one of the biggest clothing deals out there.” She also recently signed a multi-year partnership with Therabody, a Los Angeles-based tech wellness company whose percussive massage therapy device is widely used by elite athletes the world over. In January, Anisimova joined Serena Williams as the only other tennis player to endorse American sports beverage maker Gatorade. In 2017, she won the US Open junior title, beating another gifted teenager, fellow American Coco Gauff.Īt Roland-Garros last year, the then 17-year-old Anisimova dethroned defending champion Simona Halep of Romania to become the first player born in the 2000s to reach a major semifinal.Īlthough she would lose to the eventual champion, Ashleigh Barty of Australia, in the last four, a star was born.Īnisimova’s run in Paris “really caught a lot of people’s attention,” said Eisenbud, who extended her agreement with clothing giant Nike in November. READ: Tennis event organized by Novak Djokovic under fireīorn in Freehold, New Jersey, to Russian-born parents, Anisimova moved to Miami with her family at the age of three. Michael Reaves/Getty Images North America/Getty Images Amanda Anisimova's agent is Max Eisenbud, who was key to developing Maria Sharapova's profile.
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