![]() ![]() It is often used when messages need to reach recipients in a hurry, and it can be sent to all states within the US, as well as international destinations. The company also prioritizes the sourcing of paper that is FSC certified and made from at least 10% post-consumer waste.įirst Class (FC) mail is a type of mailing that allows for quick, affordable delivery. Lob launched a carbon neutral mail offering, purchasing vetted carbon credits through Climate Impact Partners to offset its greenhouse gas emissions. Sometimes, certified mail tracking will appear immediately however, it may be available up to 3 days after sending the mail piece. Founded in 2013, it has amassed more than 7,000 customers worldwide.Ĭloud APIs allow businesses to connect direct mail and print data into their applications, allowing them to send personalized mail programmatically, track their status, identify returns, pinpoint bad addresses, and even estimate open rates.Ĭertified mail is a USPS add-on service that provides proof of mailing via carrier tracking number and tracking link retrievable from your Lob dashboard. Lob is a Y Combinator-backed startup that helps enterprises automate the delivery of personalized mail. With a little bit of planning and research, you’ll find that automated postcard mailing is a great way to reach your target market.Ī scalable direct mail automation platform With so many marketing channels and platforms to choose from, it can be difficult to know where to start. This will ensure you’re maximizing your ROI. You can include a QR code, special discount code, or a dedicated e-mail address on your postcards to track engagement.Ī/B testing your postcards is a great way to optimize them for best performance, too. Measuring your direct mail is essential to improving your return on investment. This information can then be utilized in your automation workflows for fully automated multi-channel outreach. PostcardMania’s Smart Marketing feature allows you to take a scan of your postcards and associate them back with each contact record in your CRM or marketing automation platform. These days, direct mail automation tools allow you to easily add personalization to your postcard campaigns without having to spend any extra money or time. ![]() It used to be that personalizing a direct mail campaign required a lot of data work, which was expensive and time-consuming. ![]() These automated triggers help you to target specific groups of people, boost your conversion rates, and increase overall sales. You can use triggers in your direct mail automation campaign to send a postcard to your recipients after they complete a particular action like adding a product to their cart, filling out a survey, or clicking on an offer in an email. It’s also a great way to track engagement and improve your response rates. This is a first for the direct mail industry and sets a new sustainability standard.īlogspot – Direct mail automation softwaresĪutomated postcard mailing is a convenient way to get your message out and reach your audience. SAN FRANCISCO–(BUSINESS WIRE)–Lob, the leading direct mail automation platform, has announced that all of its products are 100% carbon neutral across their lifecycle. You may need to change the imagery, messaging or CTAs for better results. The best way to optimize your lob direct mail campaigns is by taking a look at your creative and seeing how well it resonates with your audience. These templates are professionally written and follow standard format. With Lob, you can programmatically send a pre-written message to your customers using their extensive selection of templates. Once you are ready to send direct mail, add a Lob trigger. Its SaaS-based platform also integrates with existing tech and includes an expansive print delivery network that is scalable and secure. It is an easy-to-use, modern direct mail workflow that saves your team time and money by sending your branded direct mail pieces in four days or less instead of months. Its platform automates the entire process from creation, printing, postage, delivery and sustainability with end-to-end tracking and analytics. ![]() Lob direct mail is a solution that allows you to programmatically send personalized postcards, letters and more to your customers. ![]()
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